Amazon Prime Day 2023 Starts July 11—12, Here Are The Details And Best Early Deals

Last week, Amazon finally announced its much-anticipated Prime Day sale dates. Amazon Prime Day 2023 will take place on July 11 and 12, and per usual, the event will feature millions of deals in just about every product category you can think of. While we have yet to determine exactly which products will be on sale, the retailer’s press release mentioned this year’s sale will include markdowns from popular brands like YETI, Peloton, Alo Yoga and Bose.

Prime Day is still a couple of weeks away, but we already know what to expect from this year’s sale. Here, we’ve answered the most common questions about Prime Day and outlined some new initiatives Amazon is introducing for the 2023 event. We’ve also listed some of the best early Prime Day deals live. Read everything you need to know to prepare for July 11.

What Is Amazon Prime Day?

Amazon Prime Day started in July 2015 as a one-day sale event to celebrate the company’s 20th anniversary. It has since morphed into an annual two-day affair in which Amazon offers major discounts across all its product categories. Last year, the e-tailer introduced its Prime Early Access Sale in October (which many people called a second Prime Day). We wouldn’t be surprised if Amazon makes it a tradition and hosts another Prime event later this year.

When Is Amazon Prime Day 2023?

Prime Day 2023 will kick off at 3 a.m. EDT on July 11 and extend through 3 a.m. EDT on July 13. That means that just like in years past, you’ll have only two days to shop the millions of discounts.

How Many Times A Year Is Prime Day?

Technically, Prime Day only happens once a year. But last year, Amazon ran a second Prime Day-like sale in October. Time will tell whether 2022 was a special year or the beginning of a series of bi-annual sales going forward.

What Will Be On Sale During Amazon Prime Day 2023?

While we have yet to determine exactly what will be on sale during this year’s Prime Day, we can make some predictions based on years past. We’ll likely see major markdowns on electronics like AirPods and Amazon devices, kitchen gadgets like the InstantPot, robot vacuums, beauty tools, pantry staples, fashion must-haves and more. As Prime Day draws closer, Amazon will likely release more details on what deals you can expect. And for now, you can check out its early deals if you’d like to get a head start on shopping.

Do You Need A Prime Membership To Shop Amazon Prime Day?

Yes, Amazon’s Prime Day sale is only open to Prime members. If you’ve never had a membership, you can sign up for a free 30-day trial to shop the savings event. Remember that after those 30 days, you’ll automatically be charged the monthly membership fee. Suppose your partner or a family member already has a Prime membership. In that case, you can also determine whether you’re eligible to join their Amazon Household, which allows you to enjoy Prime benefits without paying for your separate membership.

How Much Is An Amazon Prime Membership In 2023?

An Amazon Prime membership costs $14.99 or $139 per year ($11.58 per month) if you pay annually. With your membership, you’ll get free one- and two-day shipping on most items, access to Prime Video TV shows and movies, exclusive deals, unlimited photo storage and more. If you’re a college student, you can get a 6-month free trial followed by a discounted rate of $7.49 per month as long as you’re in school.

What Are Invite-Only Prime Day Deals?

This year, Amazon is introducing a new type of Prime Day discount: invite-only deals. Invite-only Prime Day deals are expected to sell out, so Amazon asks shoppers to request invitations to access them. You can request an invitation any time before Prime Day, and if you’re selected, you’ll get an invite on July 11 or 12 that will allow you to score your chosen product at its deal price. Check out this page to see some of the available invite-only deals.

The Best Early Prime Day Deals | $201 $490 SAVE $289 (59%)

These Editor-Approved Suitcases Are 59% Off.

Samsonite Freeform Hardside Expandable Luggage (Set Of Two) Deal From Amazon

Normally, the large Samsonite Freeform suitcase alone would cost you $196, but now you can score it with the carry-on size for $201. I own both of these suitcases, and they make rushing through the train station ten times easier. They’re durable (my carry-on is as good as new after four years of use), lightweight and fit a surprising amount of clothing thanks to the expandable sides.

Get This 43-Inch TV For Its Lowest Price Ever. | $170 $300 SAVE $130 (43%)

INSIGNIA 43-Inch Class 4K UHD Smart Fire TV Deal From Amazon

Here’s your chance to pick up this 43-inch Fire TV for its lowest price. It boasts over 6,700 five-star reviews and comes with all your favorite streaming services built right in.

This Dyson Vacuum Is Also At Its Lowest Price Ever | $552 $750 SAVE $198 (26%)

Dyson V15 Detect Cordless Vacuum Cleaner Deal From Amazon

You’ll only see Dyson vacuums on sale for up to 10% to 20% off, but right now, you can get the V15 Detect for 26% off. At $552, it’s still a pricey model, but users say it cleans up pet hair, dust and allergens like a dream. Plus, you’ll get up to 60 minutes of run-time per charge.

This TikTok-Viral Pet Hair Remover Is 37% Off. | $20 $32 SAVE $12 (38%)

ChomChom Pet Hair Remover Deal From Amazon

If you have a pet that sheds, the ChomChom is one of the best purchases you’ll ever make. The reusable tool picks up pet hair from furniture, clothing and carpets in a single swipe. And it’s currently on sale for the lowest price we’ve seen it sell for in years.

Save 33% On This Patio Furniture Set. | $738 $1100 SAVE $362 (33%)

Signature Design By Ashley Outdoor Cherry Point 4-Piece Patio Set Deal From Amazon

Need a new patio furniture set ASAP? This one is made from weather-resistant resin wicker and is currently on sale for its lowest price. Plus, it’s eligible for free delivery and will arrive as soon as next week.

Get This Portable Hot Tub For $230 Off. | $420 $650 SAVE $230 (35%)

Coleman SaluSpa Inflatable Hot Tub Spa Deal From Amazon

This is Amazon’s no. 1 bestselling hot tub because it’s durable, easy to set up, and easily moved around. At $420, it’s on sale for one of the lowest prices we’ve seen it sell for this year.

Take 50% Off This UV Nail Lamp. | $20 $40 SAVE $20 (50%)

Sunuv UV LED Nail Lamp Deal From Amazon

If you’re interested in attempting a gel manicure at home, a UV lamp is a must-have. This one is currently on sale for 50% off, bringing its price down to only $20.

Get Some Ray-Ban Sunnies For 20% Off. | $130 $163 SAVE $33 (20%)

Ray-Ban RB3016 Clubmaster Square Sunglasses Deal From Amazon

You’re not likely to see these Ray-Ban sunglasses on sale for much lower, so you could snap them up for $130 while they’re still in stock. Heads up: The discount only applies to certain frame and lens combinations, so you’ll have to click around to see which options are available at the deal price.

Take $180 Off This Walking Pad | $300 $480 SAVE $180 (38%) WITH COUPON

Redliro Under Desk Treadmill Deal From Amazon

With the current coupon, you can get this Redliro walking pad for $300, the lowest price we’ve seen for it on Amazon. Reviewers say it’s user-friendly and makes getting your steps in throughout the day easy.